Retail Sell-Through Dashboard
Nile Breweries — Real-time sales data from 2,847 outlets via USSD & WhatsApp · Uganda only
Active Outlets
2,847
Reporting daily
Units Sold Today
84,210
Across all SKUs
Stockout Alerts
47
Outlets at zero stock
Report Rate
67.6%
2,847 of 4,210 enrolled
Today's Sell-Through by SKU
● LiveLive Report Feed
Top Selling Districts — Today
| District | Outlets Reporting | Units Sold | Top SKU | Stockouts | Trend |
|---|
SKU Sell-Through Analysis
Which products are flying and which are stalling — updated daily from retailer reports
7-Day Sell-Through Trend — Nile Special 500ml
↑ Nile Special trending UP 24% WoW. Production team alert: increase next week's run.
SKU Comparison — Week 19
⚠ Club Mate sell-through only 18% — overstocked. Reduce production run by 40% next week.
Production Recommendation — Auto-generated from RetailPulse Data
| SKU | Avg Daily Sales | Current Stock (Est.) | Days of Cover | Action |
|---|---|---|---|---|
| Nile Special 500ml | 15,120 units | 42,000 units | 2.8 days | ↑ Increase production 30% |
| Club Pilsner 500ml | 11,200 units | 84,000 units | 7.5 days | ✓ Maintain current run |
| Eagle Lager 500ml | 8,748 units | 52,000 units | 5.9 days | ✓ Maintain current run |
| Nile Gold 330ml | 6,401 units | 68,000 units | 10.6 days | → Slight reduction OK |
| Club Mate | 2,734 units | 82,000 units | 30 days | ↓ Stop production 3 weeks |
Stockout Alerts
47 outlets reporting zero stock — auto-alert sent to regional distributors for immediate replenishment
🚨 Nile Special 500ml is out of stock at 31 outlets in Kampala Central and Wakiso. Distributor auto-alert sent. Estimated revenue loss if not restocked within 24hrs: UGX 18.6M.
Critical (0 units)
47
Outlets at zero stock
Low Stock (<2 days)
112
Will stock out soon
Auto-Alerts Sent
38
Distributors notified
Critical Stockout Log
| Outlet | District | SKU | Days at Zero | Last Sold | Distributor | Alert |
|---|---|---|---|---|---|---|
| Mama Nalongo Kiosk | Ntinda, Kampala | Nile Special | 2 days | 84 units/day | Kampala Beverages | Alerted |
| Katale Market Bar | Bwaise, Kampala | Nile Special | 1 day | 62 units/day | Kampala Beverages | Alerted |
| Gulu Town Retailer | Gulu, Northern | Club Pilsner | 3 days | 48 units/day | Gulu Central Traders | Pending |
| Jinja Road Superette | Jinja, Eastern | Eagle Lager | 1 day | 38 units/day | East Uganda Dist. | Alerted |
| Mbarara Wholesale | Mbarara, Western | Nile Special | 2 days | 124 units/day | Mbarara Premium | Alerted |
District Sell-Through Heatmap
Which districts are selling the most — updated every 24 hours from retailer reports
Uganda — Sales Intensity Map
District Rankings — Units Sold Today
Outlet Network
4,210 enrolled outlets — 2,847 actively reporting. Growing at 180 new outlets/week.
How RetailPulse Works
No smartphone or app required. Works on any phone in Uganda via USSD or WhatsApp.
📟 Option A — USSD (*284#)
*284# RetailPulse
Welcome, Mama Nalongo
What did you sell today?
1. Nile Special
2. Club Pilsner
3. Eagle Lager
4. Other
Reply: 1
Units sold today?
Reply: 24
Units left in stock?
Reply: 12
✓ Thank you! Recorded.
Works on any phone — Nokia, Techno, feature phone. No data needed. MTN or Airtel. Takes under 30 seconds daily. Retailer gets a free thank-you airtime top-up every week they report consistently.
💬 Option B — WhatsApp Bot
RetailPulse Bot
Hi Ssali! Time for today's stock report 📊
How many Nile Special did you sell today?
How many Nile Special did you sell today?
You
36 bottles
RetailPulse Bot
Got it! How many left in stock?
8 bottles
RetailPulse Bot
✅ Recorded! You're running low — your Kampala Beverages rep has been notified to restock you.
You've reported 18 days in a row 🏆
You've reported 18 days in a row 🏆
For retailers with a smartphone and WhatsApp. Automated bot handles the full conversation. Takes under 60 seconds. Bot auto-alerts the distributor when stock drops below 2 days of cover.
Retailer Incentives — Why They Report Daily
📱
Free Airtime
UGX 2,000 MTN/Airtel airtime every week for consistent daily reporting
🚀
Priority Restocking
Retailers who report get restocked first when distributor has limited stock
📊
Free Sales Report
Monthly SMS summary of their own sales — top sellers, best days, revenue estimate
Production Intelligence
RetailPulse data → production decisions. The most valuable output of the entire system.
💡 This is what no manufacturer in Uganda has: real sell-through data from informal retail, updated daily, by district, by SKU. Stop guessing what to produce next week. Let RetailPulse tell you.
📦 Next Week's Production Recommendation
Nile Special 500ml
Trending ↑ 24% · 2.8 days cover left
Club Pilsner 500ml
Stable · 7.5 days cover
Eagle Lager 500ml
Stable · 5.9 days cover
Nile Gold 330ml
Slowing · 10.6 days cover
Club Mate
Overstocked · 30 days cover
📍 Regional Focus — Where to Push Sales
Kampala CentralNile Special — CRITICAL low
WakisoNile Special — out at 14 outlets
GuluClub Pilsner — low at 8 outlets
MbararaNile Special — running low
JinjaEagle Lager — stable
💡 The data moat: After 6 months, RetailPulse knows Uganda's informal retail demand patterns better than anyone. This data is worth UGX 5–20M/month per manufacturer as a subscription. And no competitor can replicate it without enrolling thousands of retailers.
Reports & Data Subscriptions
What you sell to manufacturers — weekly, monthly, and on-demand reports
Subscribed Brands
6
Nile, Club, Eagle + 3 more
Platform Revenue
UGX 84M
Monthly subscription fees
Data Points/Month
2.8M
Retailer stock reports
Manufacturer Data Subscriptions
| Manufacturer | Brands Tracked | Outlets | Subscription | Status |
|---|---|---|---|---|
| Nile Breweries Ltd | 5 SKUs | 2,847 | UGX 20M/month | Active |
| Uganda Breweries Ltd | 4 SKUs | 1,240 | UGX 14M/month | Active |
| Crown Beverages (Pepsi) | 6 SKUs | 1,840 | UGX 18M/month | Active |
| KPI Pharmaceuticals | 8 SKUs | 3,120 | UGX 22M/month | Active |
| Riham Group | 3 SKUs | 890 | UGX 8M/month | Pilot |
| Total Platform Revenue | 26 SKUs | 9,937 | UGX 82M/month | Live |